Author: donotdesign

Do Not Design for SAVE HAIR — building emphasis on the importance we should on haircare

 

Creating a Customer Experience for a Modern Textile Brand

 

Officine Paladino is a purveyor of exquisite fabric for the modern gentleman. Crafted with finest Merino wool woven exclusively in the best mills in Italy, Paladino curates a collection of trendy designs and colours, as well as timeless essentials.

Sector: 

Service: Branding, Digital

 

Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point size, 

Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point size, 

 

©Do Not Design 

E-commerce requires the company to have the ability to satisfy multiple needs of different customers and provide them with wider range of products.

Do Not Design for 1 KM: Jalan Besar - a curation and exhibition of the work of like-minded creatives for curious eyes

1 KM: Jalan Besar

Services

Curation

Communication Strategy

Creative Direction

Design Direction

User Experience

User Interface

Website

Social Media

Creative direction

Yanda

 

Design & Art direction

Preston Tham

 

Illustration

Jesslyn Sutisna

 

Copywriting

Joyce Yang

 

Photography

Damien Chong

 

Printing

Allegro Print

A project by Do Not Design   

 

Pioneered in the spirit of curation and experience, 1KM is an exclusive discovery of creatives who live and work within the one-kilometre radius in the same neighbourhood. 

 

 


Like-minded entrepreneurs in art, design, architecture, retail and F&B are putting together ‘satellite events’ for curious eyes and potential collaborations with some of Asia’s most imaginative minds.

The letterform in the logo can be adapted to the width or height of different layouts suggesting how creatives are reachable within close proximity. The visual language is flexible and it provides a sense of movement moving across fields of applications.

 

 

 

The campaign visual takes directions from the neighbourhood's vernacular typography and visually reference the unique architecture of the area here. Key words related to 1KM are condensed into different typographical objects like buildings and roads in creating the campaign visual. Crimson orange is considered for the identity as it's used to grab visitors' attention in this vibrant neighbourhood.

GUIDE BOOK

A content driven brochure does not only cover the usual information but also focuses on telling Jalan Besar’s history, interviews with collaborators as well as yummy food recommendations.

 

 

 

We designed and collaborated with the neighbourhood’s seamstress to conceive the 1KM tote bag. Materials were sourced from the shop that produced old-school tool bags.

 

 

 

The red wayfinding signages can be spotted easily at the allocated spots from afar. Maps of the particular areas are drawn specially for visitors to understand the participating creatives better. 

 

 

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for 1 KM: Jalan Besar - a curation and exhibition of the work of like-minded creatives for curious eyes

1 KM: Jalan Besar

Services

Curation

Communication Strategy

Creative Direction

Design Direction

User Experience

User Interface

Website

Social Media

Creative direction

Yanda

 

Design & Art direction

Preston Tham

 

Illustration

Jesslyn Sutisna

 

Copywriting

Joyce Yang

 

Photography

Damien Chong

 

Printing

Allegro Print

A project by Do Not Design   

 

Pioneered in the spirit of curation and experience, 1KM is an exclusive discovery of creatives who live and work within the one-kilometre radius in the same neighbourhood. 

 

 


Like-minded entrepreneurs in art, design, architecture, retail and F&B are putting together ‘satellite events’ for curious eyes and potential collaborations with some of Asia’s most imaginative minds.

The letterform in the logo can be adapted to the width or height of different layouts suggesting how creatives are reachable within close proximity. The visual language is flexible and it provides a sense of movement moving across fields of applications.

 

 

 

The campaign visual takes directions from the neighbourhood's vernacular typography and visually reference the unique architecture of the area here. Key words related to 1KM are condensed into different typographical objects like buildings and roads in creating the campaign visual. Crimson orange is considered for the identity as it's used to grab visitors' attention in this vibrant neighbourhood.

GUIDE BOOK

A content driven brochure does not only cover the usual information but also focuses on telling Jalan Besar’s history, interviews with collaborators as well as yummy food recommendations.

 

 

 

We designed and collaborated with the neighbourhood’s seamstress to conceive the 1KM tote bag. Materials were sourced from the shop that produced old-school tool bags.

 

 

 

The red wayfinding signages can be spotted easily at the allocated spots from afar. Maps of the particular areas are drawn specially for visitors to understand the participating creatives better. 

 

 

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for Concrete Cocktail— reimagining the cocktail experience, with accessibility and authenticity in mind

Concrete Cocktail Co.

Services

Research & Analysis

Brand Identity

Communication Strategy

Creative Direction

Design Direction

User Experience

User Interface

Website

Creative direction

Yanda

 

Design & Art direction

Yanda / Nora James Yee


Collaterals Photography

Anton Tang

 

Illustration

Ng Si Qi

A project by Do Not Design   

 

A balance of fresh goodness and sublime quality, Concrete Cocktail promises an authentic, distinct experience. No more pretentious, scam-ey cocktails— they mix, you pour. 

 

 


Cocktails are more than just a drink but rather, a start to a great night with friends, or alone (if that’s what you prefer). We crafted a bold, approachable identity for Concrete Cocktail. In a relatively small and niche marketplace, we needed to deliver a distinctive brand experience that would evolve their identity for the next era of growth. This translated even throughout the rebranding process, from its logo to the packaging of each bottle. Like its name, the new identity of Concrete Cocktail takes inspiration from, you guessed it— concrete!

To reflect a sense of flexibility and inclusivity, we created a logo that wasn’t strictly defined. Depending on the occasion (or not) the hand gripping the bottle can be replaced with one of many variations of hands. In the same spirit of ambiguity, the logotype consists of variations of scribbled-inspired typefaces, which is reminiscent of the name scribbles on an unfinished glass of drink at a bar.

Looking good is only the baseline. We take it one step further with our bold ideas.

Looking good is only the baseline. We take it one step further with our bold ideas, and create irresistible brands, each with a distinct personality that captivates and engages with its customers across the customer journey.

Wrapped in concrete. Just as its name suggests. Concrete Cocktail’s bottles reflect the brand at its essence: authentic and distinct with its concrete-inspired paper wrapping.


Because design should never compromise function, we took the journey a bottle takes to its receiver into consideration. More than just its literal meaning of a ‘concrete cocktail’, the paper wrapping cushions the bottle giving users an unboxing experience that isn’t commonly known to cocktails.

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for Concrete Cocktail— reimagining the cocktail experience, with accessibility and authenticity in mind

Concrete Cocktail Co.

Services

Research & Analysis

Brand Identity

Communication Strategy

Creative Direction

Design Direction

User Experience

User Interface

Website

Creative direction

Yanda

 

Design & Art direction

Yanda / Nora James Yee


Collaterals Photography

Anton Tang

 

Illustration

Ng Si Qi

A project by Do Not Design   

 

A balance of fresh goodness and sublime quality, Concrete Cocktail promises an authentic, distinct experience. No more pretentious, scam-ey cocktails— they mix, you pour. 

 

 


Cocktails are more than just a drink but rather, a start to a great night with friends, or alone (if that’s what you prefer). We crafted a bold, approachable identity for Concrete Cocktail. In a relatively small and niche marketplace, we needed to deliver a distinctive brand experience that would evolve their identity for the next era of growth. This translated even throughout the rebranding process, from its logo to the packaging of each bottle. Like its name, the new identity of Concrete Cocktail takes inspiration from, you guessed it— concrete!

To reflect a sense of flexibility and inclusivity, we created a logo that wasn’t strictly defined. Depending on the occasion (or not) the hand gripping the bottle can be replaced with one of many variations of hands. In the same spirit of ambiguity, the logotype consists of variations of scribbled-inspired typefaces, which is reminiscent of the name scribbles on an unfinished glass of drink at a bar.

Looking good is only the baseline. We take it one step further with our bold ideas.

Looking good is only the baseline. We take it one step further with our bold ideas, and create irresistible brands, each with a distinct personality that captivates and engages with its customers across the customer journey.

Wrapped in concrete. Just as its name suggests. Concrete Cocktail’s bottles reflect the brand at its essence: authentic and distinct with its concrete-inspired paper wrapping.


Because design should never compromise function, we took the journey a bottle takes to its receiver into consideration. More than just its literal meaning of a ‘concrete cocktail’, the paper wrapping cushions the bottle giving users an unboxing experience that isn’t commonly known to cocktails.

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for Singapore Shorts— Celebrating the best and upcoming talents in local short films

Singapore Shorts

Services

Creative Direction

Design Direction

Creative direction

Yanda

 

Design & Art direction

Yanda / Preston Tham

 

Printing

Dominie Press

A project by Do Not Design   

 

An annual celebration of local short films.

 

The Asian Film Archive (AFA) aspires to be a hub for the Asian film community, contributing to culture, scholarship and industry through organised screenings, educational and cultural programmes that open and enrich new intellectual, educational and creative spaces, to promote a wider critical appreciation of this art form. Founded in 2005 as a non-profit organisation to preserve the rich film heritage of Asian Cinema, the AFA is a charity based in Singapore and an Institution of Public Character. The AFA won the New Non-Profit Initiative Award at the 2007 National Volunteers and Philanthropy Awards (Singapore) for original, sustainable, impactful and best practices. In January 2014, the AFA became a subsidiary of the National Library Board.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The logotype is set in Elephant (designed by Gareth Hague), a sans serif inspired by classic woodtype grotesques combined with geometric shapes.

The identity centres around three distinctive stacked blocks which represents the diverse perspectives of filmmakers and audiences. The boldness of the blocks is informed by taking references from elements such as screens, stage and frames. The arrangement of these three blocks conveys the visual metaphor to draw audiences closer to the films, embodying the spirit of connecting the community to short films. To encapsulates the spirit of motion and anticipation and to bring about movement to the static logo, text is intentionally cropped within the blocks. 

To complete the experience, the brochure is built around the logo which boldly folded in an unusual manner; creating an illusion of viewing from different perspective mirroring how film is viewed from different angles.

At the heart of the campaign visual is the visual interpretation of anticipation and excitement when discovering a new film. It is bold, lively and inviting. The tube-like channels celebrate connections between films and audiences freely expressed across all communications. The blur effect adds depthness and perspective to the campaign visual.

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for Singapore Shorts— Celebrating the best and upcoming talents in local short films

Singapore Shorts

Services

Creative Direction

Design Direction

Creative direction

Yanda

 

Design & Art direction

Yanda / Preston Tham

 

Printing

Dominie Press

A project by Do Not Design   

 

An annual celebration of local short films.

 

The Asian Film Archive (AFA) aspires to be a hub for the Asian film community, contributing to culture, scholarship and industry through organised screenings, educational and cultural programmes that open and enrich new intellectual, educational and creative spaces, to promote a wider critical appreciation of this art form. Founded in 2005 as a non-profit organisation to preserve the rich film heritage of Asian Cinema, the AFA is a charity based in Singapore and an Institution of Public Character. The AFA won the New Non-Profit Initiative Award at the 2007 National Volunteers and Philanthropy Awards (Singapore) for original, sustainable, impactful and best practices. In January 2014, the AFA became a subsidiary of the National Library Board.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The logotype is set in Elephant (designed by Gareth Hague), a sans serif inspired by classic woodtype grotesques combined with geometric shapes.

The identity centres around three distinctive stacked blocks which represents the diverse perspectives of filmmakers and audiences. The boldness of the blocks is informed by taking references from elements such as screens, stage and frames. The arrangement of these three blocks conveys the visual metaphor to draw audiences closer to the films, embodying the spirit of connecting the community to short films. To encapsulates the spirit of motion and anticipation and to bring about movement to the static logo, text is intentionally cropped within the blocks. 

To complete the experience, the brochure is built around the logo which boldly folded in an unusual manner; creating an illusion of viewing from different perspective mirroring how film is viewed from different angles.

At the heart of the campaign visual is the visual interpretation of anticipation and excitement when discovering a new film. It is bold, lively and inviting. The tube-like channels celebrate connections between films and audiences freely expressed across all communications. The blur effect adds depthness and perspective to the campaign visual.

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for Seenthesis— instilling the importance of visual literacy for a future of educators, readers and photography lovers

Seenthesis

Services

Creative Direction

Design Direction

Creative direction

Yanda

 

Design & Art direction

Elizabeth Zhang / Edward Harland







Illustrator

Elizabeth Zhang

 

Printing

Allegro Print

A project by Do Not Design   

 

Seenthesis is an educational resource book created to impart, inspire and guide the future generations of aspiring photographers through a comprehensive guide of the art of photography.

 

A comprehensive resource book on photography. On one hand- an informative educational guide; On the other, it primes educators and the general public into productive discussion, insightful understanding and endearing appreciation for the art of photography. The essence of the book encompasses a fundamental overview as well as contemporary approaches on photography with over 100 works by 32 Singaporean/ Singapore-based photographers. Driven by the belief that photography is for all, it is a timely reminder that photography is apparent in our lives and exists beyond art shows/ museums. Not to mention, it is also a memento to our roots –– the film and dark room, journalism that documented our history and its diversity.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Crafted as an art resource to help educators and students. Genuine, personal and raw, Seenthesis explores a glossary of lessons, from documentaries and typologies to the art of Mise-en-scène through worksheets and personal case studies by local photographers. Breaking down complex themes, we designed Seenthesis as an educator's guide to lead a class in discussions while understanding and appreciating the art form.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Each chapter divider was designed to be sectioned with independent color tabs to reflect the diversity of the different categories while better appealing to its younger audience in a more comprehensible manner.

To engage and apply, while deepening one’s analytical reading of photographs. Seenthesis is a work published by DECK.

Even down to its cover, the book exudes art with its (faux) embossed cover that mimics real canvas, minus the cost. Art doesn’t have to exist solely in art exhibitions!

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for Seenthesis— instilling the importance of visual literacy for a future of educators, readers and photography lovers

Seenthesis

Services

Creative Direction

Design Direction

Creative direction

Yanda

 

Design & Art direction

Elizabeth Zhang / Edward Harland



Illustrator

Elizabeth Zhang

 

Printing

Dominie Press

A project by Do Not Design   

 

Seenthesis is an educational resource book created to impart, inspire and guide the future generations of aspiring photographers through a comprehensive guide of the art of photography.

 

A comprehensive resource book on photography. On one hand- an informative educational guide; On the other, it primes educators and the general public into productive discussion, insightful understanding and endearing appreciation for the art of photography. The essence of the book encompasses a fundamental overview as well as contemporary approaches on photography with over 100 works by 32 Singaporean/ Singapore-based photographers. Driven by the belief that photography is for all, it is a timely reminder that photography is apparent in our lives and exists beyond art shows/ museums. Not to mention, it is also a memento to our roots –– the film and dark room, journalism that documented our history and its diversity.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Crafted as an art resource to help educators and students. Genuine, personal and raw, Seenthesis explores a glossary of lessons, from documentaries and typologies to the art of Mise-en-scène through worksheets and personal case studies by local photographers. Breaking down complex themes, we designed Seenthesis as an educator's guide to lead a class in discussions while understanding and appreciating the art form.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Each chapter divider was designed to be sectioned with independent color tabs to reflect the diversity of the different categories while better appealing to its younger audience in a more comprehensible manner.

To engage and apply, while deepening one’s analytical reading of photographs. Seenthesis is a work published by DECK.

Even down to its cover, the book exudes art with its (faux) embossed cover that mimics real canvas, minus the cost. Art doesn’t have to exist solely in art exhibitions!

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for The Figment Journal— a in-house guide celebrating local culture and heritage with a curation of native know-hows

The Figment Journal

Services

Creative Direction

Design Direction

Creative direction

Yanda

 

Writing & Design

Joylene Chai


  

Illustrations

Sweet Gamboa

A project by Do Not Design   

 

Distinguished and memorable, the Figment brand delivers authentic local experiences to its discerning expat demographic.


Founded locally in Singapore, Figment offers beautifully furnished and locally- inspired heritage homes to expats and corporates for extended stays. By providing a unique, consistent high-quality guest experience at a sharing economy price, Figment sets out to disrupt the extended stay hospitality industry to become the WeWork of residential real estate.

Our conclusive guide book was designed like an album, with snapshots of pictures dating way back to illustrate Singapore’s ever-evolving landscape and culture. From tales of the shophouse to exotic meats as a treat, we left no secret hidden.

Do Not Design was commissioned to create a multifaceted guidebook to Singapore’s local scene, spotlighting our rich culture and heritage alongside a series of need-to-knows and food recommendations. In simple terms: An expat’s guide to the sunny city.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021