Do Not Design for 1 KM: Jalan Besar - a curation and exhibition of the work of like-minded creatives for curious eyes

1 KM: Jalan Besar

Services

Curation

Communication Strategy

Creative Direction

Design Direction

User Experience

User Interface

Website

Social Media

Creative direction

Yanda

Design & Art direction

Preston Tham

Illustration

Jesslyn Sutisna

Copywriting

Joyce Yang

Photography

Damien Chong

Printing

Allegro Print

A project by Do Not Design

Pioneered in the spirit of curation and experience, 1KM is an exclusive discovery of creatives who live and work within the one-kilometre radius in the same neighbourhood.

Like-minded entrepreneurs in art, design, architecture, retail and F&B are putting together ‘satellite events’ for curious eyes and potential collaborations with some of Asia’s most imaginative minds.

The letterform in the logo can be adapted to the width or height of different layouts suggesting how creatives are reachable within close proximity. The visual language is flexible and it provides a sense of movement moving across fields of applications.

The campaign visual takes directions from the neighbourhood's vernacular typography and visually reference the unique architecture of the area here. Key words related to 1KM are condensed into different typographical objects like buildings and roads in creating the campaign visual. Crimson orange is considered for the identity as it's used to grab visitors' attention in this vibrant neighbourhood.

GUIDE BOOK

A content driven brochure does not only cover the usual information but also focuses on telling Jalan Besar’s history, interviews with collaborators as well as yummy food recommendations.

We designed and collaborated with the neighbourhood’s seamstress to conceive the 1KM tote bag. Materials were sourced from the shop that produced old-school tool bags.

The red wayfinding signages can be spotted easily at the allocated spots from afar. Maps of the particular areas are drawn specially for visitors to understand the participating creatives better.

Do Not Design

Work with us — write to we@donotdesign.com