Do Not Design for The Figment Journal— a in-house guide celebrating local culture and heritage with a curation of native know-hows
The Figment Journal
Services
Creative Direction
Design Direction
Creative direction
Yanda
Writing & Design
Joylene Chai
Illustrations
Sweet Gamboa
A project by Do Not Design
Distinguished and memorable, the Figment brand delivers authentic local experiences to its discerning expat demographic.
Founded locally in Singapore, Figment offers beautifully furnished and locally- inspired heritage homes to expats and corporates for extended stays. By providing a unique, consistent high-quality guest experience at a sharing economy price, Figment sets out to disrupt the extended stay hospitality industry to become the WeWork of residential real estate.
Our conclusive guide book was designed like an album, with snapshots of pictures dating way back to illustrate Singapore’s ever-evolving landscape and culture. From tales of the shophouse to exotic meats as a treat, we left no secret hidden.
Do Not Design was commissioned to create a multifaceted guidebook to Singapore’s local scene, spotlighting our rich culture and heritage alongside a series of need-to-knows and food recommendations. In simple terms: An expat’s guide to the sunny city.
Do Not Design
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