Category: Publication

Do Not Design for Singapore Shorts— Celebrating the best and upcoming talents in local short films

Singapore Shorts

Services

Creative Direction

Design Direction

Creative direction

Yanda

 

Design & Art direction

Yanda / Preston Tham

 

Printing

Dominie Press

A project by Do Not Design   

 

An annual celebration of local short films.

 

The Asian Film Archive (AFA) aspires to be a hub for the Asian film community, contributing to culture, scholarship and industry through organised screenings, educational and cultural programmes that open and enrich new intellectual, educational and creative spaces, to promote a wider critical appreciation of this art form. Founded in 2005 as a non-profit organisation to preserve the rich film heritage of Asian Cinema, the AFA is a charity based in Singapore and an Institution of Public Character. The AFA won the New Non-Profit Initiative Award at the 2007 National Volunteers and Philanthropy Awards (Singapore) for original, sustainable, impactful and best practices. In January 2014, the AFA became a subsidiary of the National Library Board.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The logotype is set in Elephant (designed by Gareth Hague), a sans serif inspired by classic woodtype grotesques combined with geometric shapes.

The identity centres around three distinctive stacked blocks which represents the diverse perspectives of filmmakers and audiences. The boldness of the blocks is informed by taking references from elements such as screens, stage and frames. The arrangement of these three blocks conveys the visual metaphor to draw audiences closer to the films, embodying the spirit of connecting the community to short films. To encapsulates the spirit of motion and anticipation and to bring about movement to the static logo, text is intentionally cropped within the blocks. 

To complete the experience, the brochure is built around the logo which boldly folded in an unusual manner; creating an illusion of viewing from different perspective mirroring how film is viewed from different angles.

At the heart of the campaign visual is the visual interpretation of anticipation and excitement when discovering a new film. It is bold, lively and inviting. The tube-like channels celebrate connections between films and audiences freely expressed across all communications. The blur effect adds depthness and perspective to the campaign visual.

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for Singapore Shorts— Celebrating the best and upcoming talents in local short films

Singapore Shorts

Services

Creative Direction

Design Direction

Creative direction

Yanda

 

Design & Art direction

Yanda / Preston Tham

 

Printing

Dominie Press

A project by Do Not Design   

 

An annual celebration of local short films.

 

The Asian Film Archive (AFA) aspires to be a hub for the Asian film community, contributing to culture, scholarship and industry through organised screenings, educational and cultural programmes that open and enrich new intellectual, educational and creative spaces, to promote a wider critical appreciation of this art form. Founded in 2005 as a non-profit organisation to preserve the rich film heritage of Asian Cinema, the AFA is a charity based in Singapore and an Institution of Public Character. The AFA won the New Non-Profit Initiative Award at the 2007 National Volunteers and Philanthropy Awards (Singapore) for original, sustainable, impactful and best practices. In January 2014, the AFA became a subsidiary of the National Library Board.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The logotype is set in Elephant (designed by Gareth Hague), a sans serif inspired by classic woodtype grotesques combined with geometric shapes.

The identity centres around three distinctive stacked blocks which represents the diverse perspectives of filmmakers and audiences. The boldness of the blocks is informed by taking references from elements such as screens, stage and frames. The arrangement of these three blocks conveys the visual metaphor to draw audiences closer to the films, embodying the spirit of connecting the community to short films. To encapsulates the spirit of motion and anticipation and to bring about movement to the static logo, text is intentionally cropped within the blocks. 

To complete the experience, the brochure is built around the logo which boldly folded in an unusual manner; creating an illusion of viewing from different perspective mirroring how film is viewed from different angles.

At the heart of the campaign visual is the visual interpretation of anticipation and excitement when discovering a new film. It is bold, lively and inviting. The tube-like channels celebrate connections between films and audiences freely expressed across all communications. The blur effect adds depthness and perspective to the campaign visual.

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for Seenthesis— instilling the importance of visual literacy for a future of educators, readers and photography lovers

Seenthesis

Services

Creative Direction

Design Direction

Creative direction

Yanda

 

Design & Art direction

Elizabeth Zhang / Edward Harland







Illustrator

Elizabeth Zhang

 

Printing

Allegro Print

A project by Do Not Design   

 

Seenthesis is an educational resource book created to impart, inspire and guide the future generations of aspiring photographers through a comprehensive guide of the art of photography.

 

A comprehensive resource book on photography. On one hand- an informative educational guide; On the other, it primes educators and the general public into productive discussion, insightful understanding and endearing appreciation for the art of photography. The essence of the book encompasses a fundamental overview as well as contemporary approaches on photography with over 100 works by 32 Singaporean/ Singapore-based photographers. Driven by the belief that photography is for all, it is a timely reminder that photography is apparent in our lives and exists beyond art shows/ museums. Not to mention, it is also a memento to our roots –– the film and dark room, journalism that documented our history and its diversity.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Crafted as an art resource to help educators and students. Genuine, personal and raw, Seenthesis explores a glossary of lessons, from documentaries and typologies to the art of Mise-en-scène through worksheets and personal case studies by local photographers. Breaking down complex themes, we designed Seenthesis as an educator's guide to lead a class in discussions while understanding and appreciating the art form.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Each chapter divider was designed to be sectioned with independent color tabs to reflect the diversity of the different categories while better appealing to its younger audience in a more comprehensible manner.

To engage and apply, while deepening one’s analytical reading of photographs. Seenthesis is a work published by DECK.

Even down to its cover, the book exudes art with its (faux) embossed cover that mimics real canvas, minus the cost. Art doesn’t have to exist solely in art exhibitions!

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for Seenthesis— instilling the importance of visual literacy for a future of educators, readers and photography lovers

Seenthesis

Services

Creative Direction

Design Direction

Creative direction

Yanda

 

Design & Art direction

Elizabeth Zhang / Edward Harland



Illustrator

Elizabeth Zhang

 

Printing

Dominie Press

A project by Do Not Design   

 

Seenthesis is an educational resource book created to impart, inspire and guide the future generations of aspiring photographers through a comprehensive guide of the art of photography.

 

A comprehensive resource book on photography. On one hand- an informative educational guide; On the other, it primes educators and the general public into productive discussion, insightful understanding and endearing appreciation for the art of photography. The essence of the book encompasses a fundamental overview as well as contemporary approaches on photography with over 100 works by 32 Singaporean/ Singapore-based photographers. Driven by the belief that photography is for all, it is a timely reminder that photography is apparent in our lives and exists beyond art shows/ museums. Not to mention, it is also a memento to our roots –– the film and dark room, journalism that documented our history and its diversity.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Crafted as an art resource to help educators and students. Genuine, personal and raw, Seenthesis explores a glossary of lessons, from documentaries and typologies to the art of Mise-en-scène through worksheets and personal case studies by local photographers. Breaking down complex themes, we designed Seenthesis as an educator's guide to lead a class in discussions while understanding and appreciating the art form.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Each chapter divider was designed to be sectioned with independent color tabs to reflect the diversity of the different categories while better appealing to its younger audience in a more comprehensible manner.

To engage and apply, while deepening one’s analytical reading of photographs. Seenthesis is a work published by DECK.

Even down to its cover, the book exudes art with its (faux) embossed cover that mimics real canvas, minus the cost. Art doesn’t have to exist solely in art exhibitions!

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for The Figment Journal— a in-house guide celebrating local culture and heritage with a curation of native know-hows

The Figment Journal

Services

Creative Direction

Design Direction

Creative direction

Yanda

 

Writing & Design

Joylene Chai


  

Illustrations

Sweet Gamboa

A project by Do Not Design   

 

Distinguished and memorable, the Figment brand delivers authentic local experiences to its discerning expat demographic.


Founded locally in Singapore, Figment offers beautifully furnished and locally- inspired heritage homes to expats and corporates for extended stays. By providing a unique, consistent high-quality guest experience at a sharing economy price, Figment sets out to disrupt the extended stay hospitality industry to become the WeWork of residential real estate.

Our conclusive guide book was designed like an album, with snapshots of pictures dating way back to illustrate Singapore’s ever-evolving landscape and culture. From tales of the shophouse to exotic meats as a treat, we left no secret hidden.

Do Not Design was commissioned to create a multifaceted guidebook to Singapore’s local scene, spotlighting our rich culture and heritage alongside a series of need-to-knows and food recommendations. In simple terms: An expat’s guide to the sunny city.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for The Figment Journal— a in-house guide celebrating local culture and heritage with a curation of native know-hows

The Figment Journal

Services

Creative Direction

Design Direction

Creative direction

Yanda

 

Writing & Design

Joylene Chai


  

Illustrations

Sweet Gamboa

A project by Do Not Design   

 

Distinguished and memorable, the Figment brand delivers authentic local experiences to its discerning expat demographic.


Founded locally in Singapore, Figment offers beautifully furnished and locally- inspired heritage homes to expats and corporates for extended stays. By providing a unique, consistent high-quality guest experience at a sharing economy price, Figment sets out to disrupt the extended stay hospitality industry to become the WeWork of residential real estate.

Our conclusive guide book was designed like an album, with snapshots of pictures dating way back to illustrate Singapore’s ever-evolving landscape and culture. From tales of the shophouse to exotic meats as a treat, we left no secret hidden.

Do Not Design was commissioned to create a multifaceted guidebook to Singapore’s local scene, spotlighting our rich culture and heritage alongside a series of need-to-knows and food recommendations. In simple terms: An expat’s guide to the sunny city.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for The Abeyant Nursery— weaving the world of an artist's traumatic past and present through a juxtaposition of mixed media

The Abeyant Nursery

Services

Creative Direction

Design Direction

Creative direction

Yanda

 

Design & Art direction

Yanda / Elizabeth Zhang

 

Printing

Dominie Press

A project by Do Not Design   

 

More than just a visual story. An honest artifact revealing the trauma and loss of personal identity of an artist as he transcends from childhood to adulthood.

 

An honest an relatable story that is reminiscent of childhood, offering a candid glimpse into the life of Quinn Lim. We were commissioned by The Book Show / DECK to craft a visual representation of Quinn’s story, which manifested through the careful placements of photographs, report card clipping, crumpled post-it notes and other small mementos.

                                     

Instead of revealing the answers to the metaphors posed in this book, we’ll pose a series of questions. Starting from the cover page.

What does this trapped object on the cover page represent? Is this intentionally not aligned and flattened? Why is there a mix of scribbles and printed text throughout the book? What do the blanked-out grades on report cards represent? Why is text printed outside the margins in an exercise book?
Oddity at its best— is the best way to describe this project, which proved to be more than just a book, more than just a photo album, and more than just a regular book cover.

 
Do Not Design 
Work with us — write to we@donotdesign.com

©2009—2022

Do Not Design for The Abeyant Nursery— weaving the world of an artist's traumatic past and present through a juxtaposition of mixed media

The Abeyant Nursery

Services

Creative Direction

Design Direction

Creative direction

Yanda

 

Design & Art direction

Yanda / Elizabeth Zhang

 

Printing

Dominie Press

A project by Do Not Design   

 

More than just a visual story. An honest artifact revealing the trauma and loss of personal identity of an artist as he transcends from childhood to adulthood.

 

An honest an relatable story that is reminiscent of childhood, offering a candid glimpse into the life of Quinn Lim. We were commissioned by The Book Show / DECK to craft a visual representation of Quinn’s story, which manifested through the careful placements of photographs, report card clipping, crumpled post-it notes and other small mementos.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Instead of revealing the answers to the metaphors posed in this book, we’ll pose a series of questions. Starting from the cover page.

What does this trapped object on the cover page represent? Is this intentionally not aligned and flattened? Why is there a mix of scribbles and printed text throughout the book? What do the blanked-out grades on report cards represent? Why is text printed outside the margins in an exercise book?

Oddity at its best— is the best way to describe this project, which proved to be more than just a book, more than just a photo album, and more than just a regular book cover.

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for The Design Society— documenting, celebrating, promoting and educating

The Design Society Journals

Services

Creative Direction

Design Direction

Creative direction

Yanda / Jerry Goh

 

Design & Art direction

Yanda / Cleo Tsu / Lara Loi

 

Writers

Dawn Lim


 

Printing

AlsoDominie / Allegro Print

 

An evolution from graphic design journal to convergence for the creative, design and community at large.


Driven by four key editorial objectives—document and archive, celebrate and recognise, promote and educate, community and outreach—the Journal is managed by a core team that encourages and seeks participation and contribution from a community of writers, illustrators, artists, designers and photographers. For the current issue, ANEW, 60 local creative agencies were invited to customise the variant covers, all responding to the theme, which can prompt vastly different and unique perspectives.



For our tenth issue in your hands. It’s a good time to hit the pause between rewind and forward, to push-pin this point on a map and examine the roads done and dusted, and those still unchosen. Through the lens of EMERGENCE, we examine the process of design: seeing how, through interaction, collaboration, and productive tension, the new comes into being without losing the muscle memory of what has been cast off. We speak to Mindflyer about how his illustrations have taken flight; discover how illustrators-turned-tattoo artists Flee Circus and Victoria Woon are making their mark; catch up with the good people at PRODUCE; and wander through the eclectic East Coast Road home of father-and-son photographer pair Chua Soo Bin and Cher Him. We check in with creatives' parents to ask what they think their kids really do, and deliver letters home to Singapore written by creatives chasing the hustle overseas.


Issue 9 of The Design Society Journal seeks to explore ORDER as both a thesis and its own antithesis in the paradoxical phenomenon of creation and production. 


Featured in this issue: Hanson Ho (of H55) speaks about the economy of working solo; Ryosuke Uehara and Yoshie Watanabe (of KIGI) share with us their borrowed philosophy from the laws of nature; Clarence Wee and Joanne Lim (of Craft Varies and The Letter J Supply respectively) negotiates perfection and imperfection in the art of calligraphy; and lastly, artist-photographer Lavender Chang opens up about the intimate duality in both her identity and work process.

The launch of PAPER, a compendium which sparks the right impression and associations. The inaugural issue features design mogul Theseus Chan and nineteen years of works from WORK -- complimentary with this issue of The Design Society Journal only.

Do Not Design for The Design Society— documenting, celebrating, promoting and educating

The Design Society Journals

Services

Creative Direction

Design Direction

Creative direction

Yanda / Jerry Goh

 

Design & Art direction

Yanda / Cleo Tsu / Lara Loi

 

Writers

Dawn Lim

 

Printing

AlsoDominie / Allegro Print

 

An evolution from graphic design journal to convergence for the creative, design and community at large.

Driven by four key editorial objectives—document and archive, celebrate and recognise, promote and educate, community and outreach—the Journal is managed by a core team that encourages and seeks participation and contribution from a community of writers, illustrators, artists, designers and photographers. For the current issue, ANEW, 60 local creative agencies were invited to customise the variant covers, all responding to the theme, which can prompt vastly different and unique perspectives.

For our tenth issue in your hands. It’s a good time to hit the pause between rewind and forward, to push-pin this point on a map and examine the roads done and dusted, and those still unchosen. Through the lens of EMERGENCE, we examine the process of design: seeing how, through interaction, collaboration, and productive tension, the new comes into being without losing the muscle memory of what has been cast off. We speak to Mindflyer about how his illustrations have taken flight; discover how illustrators-turned-tattoo artists Flee Circus and Victoria Woon are making their mark; catch up with the good people at PRODUCE; and wander through the eclectic East Coast Road home of father-and-son photographer pair Chua Soo Bin and Cher Him. We check in with creatives' parents to ask what they think their kids really do, and deliver letters home to Singapore written by creatives chasing the hustle overseas.

Issue 9 of The Design Society Journal seeks to explore ORDER as both a thesis and its own antithesis in the paradoxical phenomenon of creation and production. 

Featured in this issue: Hanson Ho (of H55) speaks about the economy of working solo; Ryosuke Uehara and Yoshie Watanabe (of KIGI) share with us their borrowed philosophy from the laws of nature; Clarence Wee and Joanne Lim (of Craft Varies and The Letter J Supply respectively) negotiates perfection and imperfection in the art of calligraphy; and lastly, artist-photographer Lavender Chang opens up about the intimate duality in both her identity and work process.

The launch of PAPER, a compendium which sparks the right impression and associations. The inaugural issue features design mogul Theseus Chan and nineteen years of works from WORK -- complimentary with this issue of The Design Society Journal only.