Do Not Design for The Abeyant Nursery— weaving the world of an artist's traumatic past and present through a juxtaposition of mixed media

The Abeyant Nursery

Services

Creative Direction

Design Direction

Creative direction

Yanda

 

Design & Art direction

Yanda / Elizabeth Zhang

 

Printing

Dominie Press

A project by Do Not Design   


 

More than just a visual story. An honest artifact revealing the trauma and loss of personal identity of an artist as he transcends from childhood to adulthood.

 

An honest an relatable story that is reminiscent of childhood, offering a candid glimpse into the life of Quinn Lim. We were commissioned by The Book Show / DECK to craft a visual representation of Quinn’s story, which manifested through the careful placements of photographs, report card clipping, crumpled post-it notes and other small mementos.

                                     

Instead of revealing the answers to the metaphors posed in this book, we’ll pose a series of questions. Starting from the cover page.

What does this trapped object on the cover page represent? Is this intentionally not aligned and flattened? Why is there a mix of scribbles and printed text throughout the book? What do the blanked-out grades on report cards represent? Why is text printed outside the margins in an exercise book?
Oddity at its best— is the best way to describe this project, which proved to be more than just a book, more than just a photo album, and more than just a regular book cover.


 
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