Category: Branding

Do Not Design for SAVE HAIR — building emphasis on the importance we should on haircare

 

Creating a Customer Experience for a Modern Textile Brand

 

Officine Paladino is a purveyor of exquisite fabric for the modern gentleman. Crafted with finest Merino wool woven exclusively in the best mills in Italy, Paladino curates a collection of trendy designs and colours, as well as timeless essentials.

Sector: 

Service: Branding, Digital

 

Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point size, 

Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point size, 

 

©Do Not Design 

E-commerce requires the company to have the ability to satisfy multiple needs of different customers and provide them with wider range of products.

Do Not Design for 1 KM: Jalan Besar - a curation and exhibition of the work of like-minded creatives for curious eyes

1 KM: Jalan Besar

Services

Curation

Communication Strategy

Creative Direction

Design Direction

User Experience

User Interface

Website

Social Media

Creative direction

Yanda

 

Design & Art direction

Preston Tham

 

Illustration

Jesslyn Sutisna

 

Copywriting

Joyce Yang

 

Photography

Damien Chong

 

Printing

Allegro Print

A project by Do Not Design   

 

Pioneered in the spirit of curation and experience, 1KM is an exclusive discovery of creatives who live and work within the one-kilometre radius in the same neighbourhood. 

 

 


Like-minded entrepreneurs in art, design, architecture, retail and F&B are putting together ‘satellite events’ for curious eyes and potential collaborations with some of Asia’s most imaginative minds.

The letterform in the logo can be adapted to the width or height of different layouts suggesting how creatives are reachable within close proximity. The visual language is flexible and it provides a sense of movement moving across fields of applications.

 

 

 

The campaign visual takes directions from the neighbourhood's vernacular typography and visually reference the unique architecture of the area here. Key words related to 1KM are condensed into different typographical objects like buildings and roads in creating the campaign visual. Crimson orange is considered for the identity as it's used to grab visitors' attention in this vibrant neighbourhood.

GUIDE BOOK

A content driven brochure does not only cover the usual information but also focuses on telling Jalan Besar’s history, interviews with collaborators as well as yummy food recommendations.

 

 

 

We designed and collaborated with the neighbourhood’s seamstress to conceive the 1KM tote bag. Materials were sourced from the shop that produced old-school tool bags.

 

 

 

The red wayfinding signages can be spotted easily at the allocated spots from afar. Maps of the particular areas are drawn specially for visitors to understand the participating creatives better. 

 

 

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for 1 KM: Jalan Besar - a curation and exhibition of the work of like-minded creatives for curious eyes

1 KM: Jalan Besar

Services

Curation

Communication Strategy

Creative Direction

Design Direction

User Experience

User Interface

Website

Social Media

Creative direction

Yanda

 

Design & Art direction

Preston Tham

 

Illustration

Jesslyn Sutisna

 

Copywriting

Joyce Yang

 

Photography

Damien Chong

 

Printing

Allegro Print

A project by Do Not Design   

 

Pioneered in the spirit of curation and experience, 1KM is an exclusive discovery of creatives who live and work within the one-kilometre radius in the same neighbourhood. 

 

 


Like-minded entrepreneurs in art, design, architecture, retail and F&B are putting together ‘satellite events’ for curious eyes and potential collaborations with some of Asia’s most imaginative minds.

The letterform in the logo can be adapted to the width or height of different layouts suggesting how creatives are reachable within close proximity. The visual language is flexible and it provides a sense of movement moving across fields of applications.

 

 

 

The campaign visual takes directions from the neighbourhood's vernacular typography and visually reference the unique architecture of the area here. Key words related to 1KM are condensed into different typographical objects like buildings and roads in creating the campaign visual. Crimson orange is considered for the identity as it's used to grab visitors' attention in this vibrant neighbourhood.

GUIDE BOOK

A content driven brochure does not only cover the usual information but also focuses on telling Jalan Besar’s history, interviews with collaborators as well as yummy food recommendations.

 

 

 

We designed and collaborated with the neighbourhood’s seamstress to conceive the 1KM tote bag. Materials were sourced from the shop that produced old-school tool bags.

 

 

 

The red wayfinding signages can be spotted easily at the allocated spots from afar. Maps of the particular areas are drawn specially for visitors to understand the participating creatives better. 

 

 

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for Concrete Cocktail— reimagining the cocktail experience, with accessibility and authenticity in mind

Concrete Cocktail Co.

Services

Research & Analysis

Brand Identity

Communication Strategy

Creative Direction

Design Direction

User Experience

User Interface

Website

Creative direction

Yanda

 

Design & Art direction

Yanda / Nora James Yee


Collaterals Photography

Anton Tang

 

Illustration

Ng Si Qi

A project by Do Not Design   

 

A balance of fresh goodness and sublime quality, Concrete Cocktail promises an authentic, distinct experience. No more pretentious, scam-ey cocktails— they mix, you pour. 

 

 


Cocktails are more than just a drink but rather, a start to a great night with friends, or alone (if that’s what you prefer). We crafted a bold, approachable identity for Concrete Cocktail. In a relatively small and niche marketplace, we needed to deliver a distinctive brand experience that would evolve their identity for the next era of growth. This translated even throughout the rebranding process, from its logo to the packaging of each bottle. Like its name, the new identity of Concrete Cocktail takes inspiration from, you guessed it— concrete!

To reflect a sense of flexibility and inclusivity, we created a logo that wasn’t strictly defined. Depending on the occasion (or not) the hand gripping the bottle can be replaced with one of many variations of hands. In the same spirit of ambiguity, the logotype consists of variations of scribbled-inspired typefaces, which is reminiscent of the name scribbles on an unfinished glass of drink at a bar.

Looking good is only the baseline. We take it one step further with our bold ideas.

Looking good is only the baseline. We take it one step further with our bold ideas, and create irresistible brands, each with a distinct personality that captivates and engages with its customers across the customer journey.

Wrapped in concrete. Just as its name suggests. Concrete Cocktail’s bottles reflect the brand at its essence: authentic and distinct with its concrete-inspired paper wrapping.


Because design should never compromise function, we took the journey a bottle takes to its receiver into consideration. More than just its literal meaning of a ‘concrete cocktail’, the paper wrapping cushions the bottle giving users an unboxing experience that isn’t commonly known to cocktails.

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for Concrete Cocktail— reimagining the cocktail experience, with accessibility and authenticity in mind

Concrete Cocktail Co.

Services

Research & Analysis

Brand Identity

Communication Strategy

Creative Direction

Design Direction

User Experience

User Interface

Website

Creative direction

Yanda

 

Design & Art direction

Yanda / Nora James Yee


Collaterals Photography

Anton Tang

 

Illustration

Ng Si Qi

A project by Do Not Design   

 

A balance of fresh goodness and sublime quality, Concrete Cocktail promises an authentic, distinct experience. No more pretentious, scam-ey cocktails— they mix, you pour. 

 

 


Cocktails are more than just a drink but rather, a start to a great night with friends, or alone (if that’s what you prefer). We crafted a bold, approachable identity for Concrete Cocktail. In a relatively small and niche marketplace, we needed to deliver a distinctive brand experience that would evolve their identity for the next era of growth. This translated even throughout the rebranding process, from its logo to the packaging of each bottle. Like its name, the new identity of Concrete Cocktail takes inspiration from, you guessed it— concrete!

To reflect a sense of flexibility and inclusivity, we created a logo that wasn’t strictly defined. Depending on the occasion (or not) the hand gripping the bottle can be replaced with one of many variations of hands. In the same spirit of ambiguity, the logotype consists of variations of scribbled-inspired typefaces, which is reminiscent of the name scribbles on an unfinished glass of drink at a bar.

Looking good is only the baseline. We take it one step further with our bold ideas.

Looking good is only the baseline. We take it one step further with our bold ideas, and create irresistible brands, each with a distinct personality that captivates and engages with its customers across the customer journey.

Wrapped in concrete. Just as its name suggests. Concrete Cocktail’s bottles reflect the brand at its essence: authentic and distinct with its concrete-inspired paper wrapping.


Because design should never compromise function, we took the journey a bottle takes to its receiver into consideration. More than just its literal meaning of a ‘concrete cocktail’, the paper wrapping cushions the bottle giving users an unboxing experience that isn’t commonly known to cocktails.

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for National University of Singapore, Department of Architecture - a brand building emphasis on the importance we should on haircare

Save Hair

Services

Research & Analysis

Brand Identity

Communication Strategy

Creative Direction

Design Direction

Creative direction

Yanda

 

Design & Art direction

Preston Tham

A project by Do Not Design   

 

Repositioning Singapore's oldest architecture school

 

Do Not Design was commissioned by National University of Singapore, Department of Architecture to design a new graphic identity to redefine a unified voice and look, reposition and reflect the research-intensive school’s creativity and modular organisation, enthusiasm as well as its mission of ‘Nurturing creative global designers and critical thinkers for the built environment to shape Asia’s future and the world.’

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Anchored by ‘framed’ typography; the identity system is derived from the structure of scaffolding on buildings, and thus conveys the idea of education as a foundation. The Architectural/Guest Lecture series posters primarily highlight two key points—name of the architect and the date of the event. 

To have a better understanding, of the how the rebranding of NUS Architecture was faring, we went down to simulate being a student at the school. Based on the rule of eye-tracking, we realised several things— getting people to look twice at our posters was a challenge, considering the visual overload of information in an institution. Because no one would really stop to read our posters, the headers were designed to be intentionally   oversized, allowing viewers to capture the essence of each poster at a glance.

Anchored by ‘framed’ typography; the identity system is derived from the structure of scaffolding on buildings, and thus conveys the idea of education as a foundation. The Architectural/Guest Lecture series posters primarily highlight two key points—name of the architect and the date of the event. 

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for National University of Singapore, Department of Architecture - a brand building emphasis on the importance we should on haircare

Save Hair

Services

Research & Analysis

Brand Identity

Communication Strategy

Creative Direction

Design Direction

Creative direction

Yanda

 

Design & Art direction

Preston Tham

A project by Do Not Design   

 

Repositioning Singapore's oldest architecture school

 

Do Not Design was commissioned by National University of Singapore, Department of Architecture to design a new graphic identity to redefine a unified voice and look, reposition and reflect the research-intensive school’s creativity and modular organisation, enthusiasm as well as its mission of ‘Nurturing creative global designers and critical thinkers for the built environment to shape Asia’s future and the world.’

                                       

Anchored by ‘framed’ typography; the identity system is derived from the structure of scaffolding on buildings, and thus conveys the idea of education as a foundation. The Architectural/Guest Lecture series posters primarily highlight two key points—name of the architect and the date of the event. 

To have a better understanding, of the how the rebranding of NUS Architecture was faring, we went down to simulate being a student at the school. Based on the rule of eye-tracking, we realised several things— getting people to look twice at our posters was a challenge, considering the visual overload of information in an institution. Because no one would really stop to read our posters, the headers were designed to be intentionally   oversized, allowing viewers to capture the essence of each poster at a glance.

Anchored by ‘framed’ typography; the identity system is derived from the structure of scaffolding on buildings, and thus conveys the idea of education as a foundation. The Architectural/Guest Lecture series posters primarily highlight two key points—name of the architect and the date of the event. 

 
Do Not Design 
Work with us — write to we@donotdesign.com

©2009—2022

Do Not Design for Archifest— reimagining Singapore's visual landscape for an architecture festival

Archifest

for Singapore Institute of Architects

Services

Festival Identity

Communication Strategy

Creative Direction

Design Direction

User Experience

User Interface

Website

Creative direction

Yanda

 

Design & Art direction

Yanda / Preston Tham

 

Website Design

Yanda / Damien Chong

 

Illustration

Preston Tham

 

Collaterals Photography

Anton Tang

 

Printing

Allegro Print

A project by Do Not Design   

 

Archifest is an annual festival open to the public to celebrate architecture and the built environment in Singapore. 

 

 

The Singapore Institute of Architects is a professional organisation established in 1963 with the objective to promote the architectural profession and the built environment in Singapore. 
 

Do Not Design was commissioned to design and strategy the campaign and marketing collaterals for Archifest 2017. This year’s theme ‘Building Agency’ emphasises the facilitating and building up of agency and citizen participation through architecture, questioning the relationship between people and the built environment.

In order to celebrate the festive spirit and going with the theme, we customise the logo by adding a black figuring to the supposingly empty (and cold) building. This further ties back and link to the particular year when the festival’s partners are using the customised logo.




 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Initiated by the Singapore Institute of Architects in 2007, Archifest is an annual festival for the city to celebrate architecture and the built environment. Celebrating its 10th edition this year, Archifest 2017 is curated by Eunice Seng and Koon to offer a platform for all walks of life to discuss, debate and deliberate architectural issues.

Held from 4 to 15 October with over 50 events in a span of 2 weeks, events involved includes curated exhibitions, talks, discussion panels, workshops to open houses, architectural trails and even a cake making session.

 

An expressive and familiar illustration style was developed based around the theme which serves as the campaign visual for this year’s identity. The campaign visual takes on a human-centric approach by examining buildings as everyday objects. Instead of a top-down approach where citizens rely on architects to construct a building, it should be a shared responsibility among both.

Collaboration with the festival partners was shown by encouraging and inviting them to create graphics based on the set direction which inlines with the festival's theme.

To encourage festival goers to attend all the events at Archifest, 30 different stamp designs were conceived to differentiate each individual event.

 

 

 

 

FESTIVAL SUPPLEMENT

Alongside the identity, promotional newsprint is introduced. Engaging interviews and essays are set as the primary focus whereas essential information on various events can be found alongside those content.

 

 

 

 

 

 

 

 

Inspired by colours from David Hockney’s impressionism, it has been derived as expressive, distinctive and complimentary, yet still in the family of the corporate colour — orange. 

 

Photography by Anton Tang

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for Archifest— reimagining Singapore's visual landscape for an architecture festival

Archifest

for Singapore Institute of Architects

Services

Festival Identity

Communication Strategy

Creative Direction

Design Direction

User Experience

User Interface

Website

Creative direction

Yanda

 

Design & Art direction

Yanda / Preston Tham

 

Website Design

Yanda / Damien Chong

 

Illustration

Preston Tham

 

Collaterals Photography

Anton Tang

 

Printing

Allegro Print

A project by Do Not Design   

 

Archifest is an annual festival open to the public to celebrate architecture and the built environment in Singapore. 

   
The Singapore Institute of Architects is a professional organisation established in 1963 with the objective to promote the architectural profession and the built environment in Singapore. 
 

Do Not Design was commissioned to design and strategy the campaign and marketing collaterals for Archifest 2017. This year’s theme ‘Building Agency’ emphasises the facilitating and building up of agency and citizen participation through architecture, questioning the relationship between people and the built environment.

In order to celebrate the festive spirit and going with the theme, we customise the logo by adding a black figuring to the supposingly empty (and cold) building. This further ties back and link to the particular year when the festival’s partners are using the customised logo.

                                       

 

Initiated by the Singapore Institute of Architects in 2007, Archifest is an annual festival for the city to celebrate architecture and the built environment. Celebrating its 10th edition this year, Archifest 2017 is curated by Eunice Seng and Koon to offer a platform for all walks of life to discuss, debate and deliberate architectural issues.

Held from 4 to 15 October with over 50 events in a span of 2 weeks, events involved includes curated exhibitions, talks, discussion panels, workshops to open houses, architectural trails and even a cake making session.

 
An expressive and familiar illustration style was developed based around the theme which serves as the campaign visual for this year’s identity. The campaign visual takes on a human-centric approach by examining buildings as everyday objects. Instead of a top-down approach where citizens rely on architects to construct a building, it should be a shared responsibility among both.
Collaboration with the festival partners was shown by encouraging and inviting them to create graphics based on the set direction which inlines with the festival's theme.
To encourage festival goers to attend all the events at Archifest, 30 different stamp designs were conceived to differentiate each individual event.
       

FESTIVAL SUPPLEMENT

Alongside the identity, promotional newsprint is introduced. Engaging interviews and essays are set as the primary focus whereas essential information on various events can be found alongside those content.

       
       

Inspired by colours from David Hockney’s impressionism, it has been derived as expressive, distinctive and complimentary, yet still in the family of the corporate colour — orange. 

 

Photography by Anton Tang

 
Do Not Design 
Work with us — write to we@donotdesign.com

©2009—2022