Do Not Design for The Figment Journal— a in-house guide celebrating local culture and heritage with a curation of native know-hows

The Figment Journal

Services

Creative Direction

Design Direction

Creative direction

Yanda

 

Writing & Design

Joylene Chai


  

Illustrations

Sweet Gamboa

A project by Do Not Design   


 

Distinguished and memorable, the Figment brand delivers authentic local experiences to its discerning expat demographic.


Founded locally in Singapore, Figment offers beautifully furnished and locally- inspired heritage homes to expats and corporates for extended stays. By providing a unique, consistent high-quality guest experience at a sharing economy price, Figment sets out to disrupt the extended stay hospitality industry to become the WeWork of residential real estate.

Our conclusive guide book was designed like an album, with snapshots of pictures dating way back to illustrate Singapore’s ever-evolving landscape and culture. From tales of the shophouse to exotic meats as a treat, we left no secret hidden.

Do Not Design was commissioned to create a multifaceted guidebook to Singapore’s local scene, spotlighting our rich culture and heritage alongside a series of need-to-knows and food recommendations. In simple terms: An expat’s guide to the sunny city.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for The Abeyant Nursery— weaving the world of an artist's traumatic past and present through a juxtaposition of mixed media

The Abeyant Nursery

Services

Creative Direction

Design Direction

Creative direction

Yanda

 

Design & Art direction

Yanda / Elizabeth Zhang

 

Printing

Dominie Press

A project by Do Not Design   


 

More than just a visual story. An honest artifact revealing the trauma and loss of personal identity of an artist as he transcends from childhood to adulthood.

 

An honest an relatable story that is reminiscent of childhood, offering a candid glimpse into the life of Quinn Lim. We were commissioned by The Book Show / DECK to craft a visual representation of Quinn’s story, which manifested through the careful placements of photographs, report card clipping, crumpled post-it notes and other small mementos.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Instead of revealing the answers to the metaphors posed in this book, we’ll pose a series of questions. Starting from the cover page.

What does this trapped object on the cover page represent? Is this intentionally not aligned and flattened? Why is there a mix of scribbles and printed text throughout the book? What do the blanked-out grades on report cards represent? Why is text printed outside the margins in an exercise book?

Oddity at its best— is the best way to describe this project, which proved to be more than just a book, more than just a photo album, and more than just a regular book cover.


 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for The Abeyant Nursery— weaving the world of an artist's traumatic past and present through a juxtaposition of mixed media

The Abeyant Nursery

Services

Creative Direction

Design Direction

Creative direction

Yanda

 

Design & Art direction

Yanda / Elizabeth Zhang

 

Printing

Dominie Press

A project by Do Not Design   


 

More than just a visual story. An honest artifact revealing the trauma and loss of personal identity of an artist as he transcends from childhood to adulthood.

 

An honest an relatable story that is reminiscent of childhood, offering a candid glimpse into the life of Quinn Lim. We were commissioned by The Book Show / DECK to craft a visual representation of Quinn’s story, which manifested through the careful placements of photographs, report card clipping, crumpled post-it notes and other small mementos.

                                     

Instead of revealing the answers to the metaphors posed in this book, we’ll pose a series of questions. Starting from the cover page.

What does this trapped object on the cover page represent? Is this intentionally not aligned and flattened? Why is there a mix of scribbles and printed text throughout the book? What do the blanked-out grades on report cards represent? Why is text printed outside the margins in an exercise book?
Oddity at its best— is the best way to describe this project, which proved to be more than just a book, more than just a photo album, and more than just a regular book cover.


 
Do Not Design 
Work with us — write to we@donotdesign.com

©2009—2022

Do Not Design for The Design Society— documenting, celebrating, promoting and educating

The Design Society Journals

Services

Creative Direction

Design Direction

Creative direction

Yanda / Jerry Goh

 

Design & Art direction

Yanda / Cleo Tsu / Lara Loi

 

Writers

Dawn Lim


 

Printing

AlsoDominie / Allegro Print


 

An evolution from graphic design journal to convergence for the creative, design and community at large.


Driven by four key editorial objectives—document and archive, celebrate and recognise, promote and educate, community and outreach—the Journal is managed by a core team that encourages and seeks participation and contribution from a community of writers, illustrators, artists, designers and photographers. For the current issue, ANEW, 60 local creative agencies were invited to customise the variant covers, all responding to the theme, which can prompt vastly different and unique perspectives.



For our tenth issue in your hands. It’s a good time to hit the pause between rewind and forward, to push-pin this point on a map and examine the roads done and dusted, and those still unchosen. Through the lens of EMERGENCE, we examine the process of design: seeing how, through interaction, collaboration, and productive tension, the new comes into being without losing the muscle memory of what has been cast off. We speak to Mindflyer about how his illustrations have taken flight; discover how illustrators-turned-tattoo artists Flee Circus and Victoria Woon are making their mark; catch up with the good people at PRODUCE; and wander through the eclectic East Coast Road home of father-and-son photographer pair Chua Soo Bin and Cher Him. We check in with creatives' parents to ask what they think their kids really do, and deliver letters home to Singapore written by creatives chasing the hustle overseas.


Issue 9 of The Design Society Journal seeks to explore ORDER as both a thesis and its own antithesis in the paradoxical phenomenon of creation and production. 


Featured in this issue: Hanson Ho (of H55) speaks about the economy of working solo; Ryosuke Uehara and Yoshie Watanabe (of KIGI) share with us their borrowed philosophy from the laws of nature; Clarence Wee and Joanne Lim (of Craft Varies and The Letter J Supply respectively) negotiates perfection and imperfection in the art of calligraphy; and lastly, artist-photographer Lavender Chang opens up about the intimate duality in both her identity and work process.

The launch of PAPER, a compendium which sparks the right impression and associations. The inaugural issue features design mogul Theseus Chan and nineteen years of works from WORK -- complimentary with this issue of The Design Society Journal only.

Do Not Design for The Design Society— documenting, celebrating, promoting and educating

The Design Society Journals

Services

Creative Direction

Design Direction

Creative direction

Yanda / Jerry Goh

 

Design & Art direction

Yanda / Cleo Tsu / Lara Loi

 

Writers

Dawn Lim

 

Printing

AlsoDominie / Allegro Print


 

An evolution from graphic design journal to convergence for the creative, design and community at large.

Driven by four key editorial objectives—document and archive, celebrate and recognise, promote and educate, community and outreach—the Journal is managed by a core team that encourages and seeks participation and contribution from a community of writers, illustrators, artists, designers and photographers. For the current issue, ANEW, 60 local creative agencies were invited to customise the variant covers, all responding to the theme, which can prompt vastly different and unique perspectives.

For our tenth issue in your hands. It’s a good time to hit the pause between rewind and forward, to push-pin this point on a map and examine the roads done and dusted, and those still unchosen. Through the lens of EMERGENCE, we examine the process of design: seeing how, through interaction, collaboration, and productive tension, the new comes into being without losing the muscle memory of what has been cast off. We speak to Mindflyer about how his illustrations have taken flight; discover how illustrators-turned-tattoo artists Flee Circus and Victoria Woon are making their mark; catch up with the good people at PRODUCE; and wander through the eclectic East Coast Road home of father-and-son photographer pair Chua Soo Bin and Cher Him. We check in with creatives' parents to ask what they think their kids really do, and deliver letters home to Singapore written by creatives chasing the hustle overseas.

Issue 9 of The Design Society Journal seeks to explore ORDER as both a thesis and its own antithesis in the paradoxical phenomenon of creation and production. 

Featured in this issue: Hanson Ho (of H55) speaks about the economy of working solo; Ryosuke Uehara and Yoshie Watanabe (of KIGI) share with us their borrowed philosophy from the laws of nature; Clarence Wee and Joanne Lim (of Craft Varies and The Letter J Supply respectively) negotiates perfection and imperfection in the art of calligraphy; and lastly, artist-photographer Lavender Chang opens up about the intimate duality in both her identity and work process.

The launch of PAPER, a compendium which sparks the right impression and associations. The inaugural issue features design mogul Theseus Chan and nineteen years of works from WORK -- complimentary with this issue of The Design Society Journal only.

Do Not Design for Architecture and the architect— kindling nostalgia within readers amidst an ever-changing landscape of built environment

Architecture and the Architect: 

Image-making in Singapore

Services

Creative Direction

Design Direction

Creative direction

Yanda

 

Design & Art direction

Yanda / Lim Yu Shan

 

Editor / Writer

Dawn Lim



Photographer

Khoo Guo Jie / Darren Soh

 

Printing

AlsoDominie

A project by Do Not Design   


 

An intimate project, this publication arises out of an anxiety towards the fast-changing built landscape of Singapore.

 

Its objective is to look at place, memory and nostalgia through architecture, while attempting to understand the images of Singapore in the collective minds. How do we, as agents and recipients of the built environment, come together to decide the landscape that generations after our own would inherit?

We have gone about assembling individual memories of architects and users who are both, in their own ways, image-makers of the city.

The result is a collage of both the physical and the sensory coming together to inform something about a spirit of intersecting times. In its most celebrative tone, the images and anecdotes in this book recognize what we have. Yet, this is not meant as an evasion of criticality. Instead, we encourage readers to take an unprejudiced look at this city we call Singapore, before searching for their own meaning of place. We see this publication as a tribute, as well as a reminder of the choices we make to strengthen our national identity. 

 

The publication features fourty buildings in a diversity of styles that were built in different decades — shopping malls, offices, instituitional spaces, public housing and private residential developments. Theses featured buildings sit alongside two republished essays — by veteran architects, William Lim and Alfred Wong, respectively — and eight new interviews with architects and an architecture photographer based on their works in Singapore. Lastly, anecdotes on the ground from residents, tenants, shopkeepers and security officers have been inserted throughout the pages of the publication to complete this collective gathering of voices. This project is supported and partially funded by the iRememberSG Fund of the Singapore Memory Project.


 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for Architecture and the architect— kindling nostalgia within readers amidst an ever-changing landscape of built environment

Architecture and the Architect: 

Image-making in Singapore

Services

Creative Direction

Design Direction

Creative direction

Yanda

 

Design & Art direction

Yanda / Lim Yu Shan

 

Editor / Writer

Dawn Lim

Photographer

Khoo Guo Jie / Darren Soh

 

Printing

AlsoDominie

A project by Do Not Design   


 

An intimate project, this publication arises out of an anxiety towards the fast-changing built landscape of Singapore.

 

Its objective is to look at place, memory and nostalgia through architecture, while attempting to understand the images of Singapore in the collective minds. How do we, as agents and recipients of the built environment, come together to decide the landscape that generations after our own would inherit?

We have gone about assembling individual memories of architects and users who are both, in their own ways, image-makers of the city.

The result is a collage of both the physical and the sensory coming together to inform something about a spirit of intersecting times. In its most celebrative tone, the images and anecdotes in this book recognize what we have. Yet, this is not meant as an evasion of criticality. Instead, we encourage readers to take an unprejudiced look at this city we call Singapore, before searching for their own meaning of place. We see this publication as a tribute, as well as a reminder of the choices we make to strengthen our national identity. 

 

The publication features fourty buildings in a diversity of styles that were built in different decades — shopping malls, offices, instituitional spaces, public housing and private residential developments. Theses featured buildings sit alongside two republished essays — by veteran architects, William Lim and Alfred Wong, respectively — and eight new interviews with architects and an architecture photographer based on their works in Singapore. Lastly, anecdotes on the ground from residents, tenants, shopkeepers and security officers have been inserted throughout the pages of the publication to complete this collective gathering of voices. This project is supported and partially funded by the iRememberSG Fund of the Singapore Memory Project.


 
Do Not Design 
Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for Singapore's Vanished Housing Estates— transforming reading experiences with precious memorabilia

Singapore's Vanished Housing Estate

Services

Creative Direction

Design Direction

Creative direction

Yanda

 

Design & Art direction

Yanda / Preston Tham

 

Writers

Eugene Ong

 

Printing

AlsoDominie

A project by Do Not Design   


 

Celebrating art, architecture and heritage in a photography publication.

Singapore’s Vanished Public Housing Estates is a black-and-white publication by independent photographers, KC Koh and Eugene Ong. The book features over 27 now-vanished early public estates and precincts by the Singapore Improvement Trust (SIT) and Housing Development Board (HDB) along with essays on the history of early housing in Singapore.

                                     
                                     

Chapter dividers that are repetitive and often too easy to ignore

Instead of having chapter dividers that are repetitive and often too easy to ignore, readers are forced to notice various forms of ephemeral such as collected postcards, HDB eviction notices, vintage maps and memorabilia related to each estate sandwiched within the book. These inserts serve as chapter dividers as well as a brief write up of each of its history encouraging readers to explore and read on.

                                     
Alongside the publication were media relations, Straits Times Newspaper articles and videos. Cumulatively, Singapore’s Vanished Public Housing managed to kickstart $18,000, selling out before it’s launch date with a 130% increase in funds raised.


 
Do Not Design 
Work with us — write to we@donotdesign.com

©2009—2022

Do Not Design for Singapore's Vanished Housing Estates— transforming reading experiences with precious memorabilia

Singapore's Vanished Housing Estate

Services

Creative Direction

Design Direction

Creative direction

Yanda

 

Design & Art direction

Yanda / Preston Tham

 

Writers

Eugene Ong

 

Printing

AlsoDominie

A project by Do Not Design   


 

Celebrating art, architecture and heritage in a photography publication.

Singapore’s Vanished Public Housing Estates is a black-and-white publication by independent photographers, KC Koh and Eugene Ong. The book features over 27 now-vanished early public estates and precincts by the Singapore Improvement Trust (SIT) and Housing Development Board (HDB) along with essays on the history of early housing in Singapore.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Chapter dividers that are repetitive and often too easy to ignore

Instead of having chapter dividers that are repetitive and often too easy to ignore, readers are forced to notice various forms of ephemeral such as collected postcards, HDB eviction notices, vintage maps and memorabilia related to each estate sandwiched within the book. These inserts serve as chapter dividers as well as a brief write up of each of its history encouraging readers to explore and read on.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Alongside the publication were media relations, Straits Times Newspaper articles and videos. Cumulatively, Singapore’s Vanished Public Housing managed to kickstart $18,000, selling out before it’s launch date with a 130% increase in funds raised.


 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2021

Do Not Design for National University of Singapore, Department of Architecture - a brand building emphasis on the importance we should on haircare

Save Hair

Services

Research & Analysis

Brand Identity

Communication Strategy

Creative Direction

Design Direction

Creative direction

Yanda

 

Design & Art direction

Preston Tham

A project by Do Not Design   


 

Repositioning Singapore's oldest architecture school

 

Do Not Design was commissioned by National University of Singapore, Department of Architecture to design a new graphic identity to redefine a unified voice and look, reposition and reflect the research-intensive school’s creativity and modular organisation, enthusiasm as well as its mission of ‘Nurturing creative global designers and critical thinkers for the built environment to shape Asia’s future and the world.’

                                       

Anchored by ‘framed’ typography; the identity system is derived from the structure of scaffolding on buildings, and thus conveys the idea of education as a foundation. The Architectural/Guest Lecture series posters primarily highlight two key points—name of the architect and the date of the event. 

To have a better understanding, of the how the rebranding of NUS Architecture was faring, we went down to simulate being a student at the school. Based on the rule of eye-tracking, we realised several things— getting people to look twice at our posters was a challenge, considering the visual overload of information in an institution. Because no one would really stop to read our posters, the headers were designed to be intentionally   oversized, allowing viewers to capture the essence of each poster at a glance.

Anchored by ‘framed’ typography; the identity system is derived from the structure of scaffolding on buildings, and thus conveys the idea of education as a foundation. The Architectural/Guest Lecture series posters primarily highlight two key points—name of the architect and the date of the event. 


 
Do Not Design 
Work with us — write to we@donotdesign.com

©2009—2022