Do Not Design for Singapore's Vanished Housing Estates— transforming reading experiences with precious memorabilia

Singapore's Vanished Housing Estate

Services

Creative Direction

Design Direction

Creative direction

Yanda

Design & Art direction

Yanda / Preston Tham

Writers

Eugene Ong

Printing

AlsoDominie

A project by Do Not Design

Celebrating art, architecture and heritage in a photography publication.

Singapore’s Vanished Public Housing Estates is a black-and-white publication by independent photographers, KC Koh and Eugene Ong. The book features over 27 now-vanished early public estates and precincts by the Singapore Improvement Trust (SIT) and Housing Development Board (HDB) along with essays on the history of early housing in Singapore.

Chapter dividers that are repetitive and often too easy to ignore

Instead of having chapter dividers that are repetitive and often too easy to ignore, readers are forced to notice various forms of ephemeral such as collected postcards, HDB eviction notices, vintage maps and memorabilia related to each estate sandwiched within the book. These inserts serve as chapter dividers as well as a brief write up of each of its history encouraging readers to explore and read on.

Alongside the publication were media relations, Straits Times Newspaper articles and videos. Cumulatively, Singapore’s Vanished Public Housing managed to kickstart $18,000, selling out before it’s launch date with a 130% increase in funds raised.

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