{"id":3112,"date":"2020-11-28T08:16:54","date_gmt":"2020-11-28T08:16:54","guid":{"rendered":"https:\/\/donotdesign.com\/v9\/?p=1943"},"modified":"2022-02-26T09:48:15","modified_gmt":"2022-02-26T01:48:15","slug":"concrete-cocktail-co-2","status":"publish","type":"post","link":"https:\/\/donotdesign.com\/v9\/concrete-cocktail-co-2\/","title":{"rendered":"Concrete Cocktail Co"},"content":{"rendered":"

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Do Not Design for Concrete Cocktail\u2014 reimagining the cocktail experience, with accessibility and authenticity in mind<\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Concrete Cocktail Co.<\/span><\/p>\n<\/div>\n<\/div>\n

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Services<\/p>\n

Research & Analysis <\/span><\/p>\n

Brand Identity <\/span><\/p>\n

Communication Strategy <\/span><\/p>\n

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Creative direction<\/p>\n

Yanda<\/span><\/p>\n

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Design & Art direction<\/p>\n

Yanda \/ Nora James Yee<\/span><\/p>\n

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Collaterals Photography<\/p>\n

Anton Tang<\/span><\/p>\n

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Illustration<\/p>\n

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A project by Do Not Design   <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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A balance of fresh goodness and sublime quality, Concrete Cocktail promises an authentic, distinct experience. No more pretentious, scam-ey cocktails\u2014 they mix, you pour.<\/span> <\/span>
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Cocktails are more than just a drink but rather, a start to a great night with friends, or alone (if that\u2019s what you prefer). We crafted a bold, approachable identity for Concrete Cocktail. In a relatively small and niche marketplace, we needed to deliver a distinctive brand experience that would evolve their identity for the next era of growth. This translated even throughout the rebranding process, from its logo to the packaging of each bottle. Like its name, the new identity of Concrete Cocktail takes inspiration from, you guessed it\u2014 concrete!<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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