Do Not Design for Dear – a visual language for a media company with an online and print publication for the curious<\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n\n\n\n\n\nDear<\/span><\/p>\n<\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\nServices<\/p>\n
Brand Audit<\/span><\/p>\nResearch & Analysis <\/span><\/p>\nBrand Identity <\/span><\/p>\nCommunication Strategy <\/span><\/p>\nCreative Direction <\/span><\/p>\nDesign Direction <\/span><\/p>\nUser Experience <\/span><\/p>\nUser Interface <\/span><\/p>\nWebsite <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\nCreative direction<\/p>\n
Yanda<\/span><\/p>\n <\/p>\n
Design & Art direction<\/p>\n
Yanda \/ Preston Tham \/ Edward Harland<\/span><\/p>\n <\/p>\n
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Illustration<\/p>\n
Stephanie Christy Lim \/ Sweet Gamboa \/ Jordi Ng \/ Amy Ong<\/span><\/p>\n <\/p>\n
Editorial Writing<\/p>\n
Jethro Lim \/ Joyce Yang \/ Goh Yanhui \/ Alicia Tan \/ Charmaine Poh \/ Joylene Chai<\/span><\/p>\n <\/p>\n
Collaterals Photography<\/p>\n
The Gentle Studio<\/span><\/p>\n <\/p>\n
Printing<\/p>\n
Allegro Print<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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\n\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\nDear is a media company steeped in culture and grounded in locality. Curated for the ever-curious, it comprises of printed magazine, online, broadsheet with a mix of commentary, op-eds, interviews and photo essays as well as research documentaries and city guides.<\/span>
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<\/div><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n\n\n\n\n\nAt its core, DEAR is a storyteller. Every read is a journey. Every last word and image elevates the reading experience to one that is immersive and engaging. How much would you pay for a Ramly burger set? How do we save Orchard Road? What if objects had feelings? Our stories are cheeky yet contemplative, with a penchant for the non-conventional. They are written by and for the everyday man, in a celebration of never-ending curiosity.<\/span><\/p>\n
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Dear is personal yet distant, a double entendre that entails both fondness and formality at the same time. Termed with a sense of endearment, it characterises affection from our dearest; Termed as a form of salutation, it delineates a standard greeting in our emails.<\/p>\n
Preserving the personal touch of DEAR, our logo\u2019s word mark uses a handwritten, organic line that symbolises the channel of connection that we stand for. It is designed for all contexts from digital to print, in which legibility plays a paramount role throughout.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Dear<\/span><\/p>\n<\/div>\n<\/div>\n Services<\/p>\n Brand Audit<\/span><\/p>\n Research & Analysis <\/span><\/p>\n Brand Identity <\/span><\/p>\n Communication Strategy <\/span><\/p>\n Creative Direction <\/span><\/p>\n Design Direction <\/span><\/p>\n User Experience <\/span><\/p>\n User Interface <\/span><\/p>\n Website <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n Creative direction<\/p>\n Yanda<\/span><\/p>\n <\/p>\n Design & Art direction<\/p>\n Yanda \/ Preston Tham \/ Edward Harland<\/span><\/p>\n <\/p>\n <\/p>\n Illustration<\/p>\n Stephanie Christy Lim \/ Sweet Gamboa \/ Jordi Ng \/ Amy Ong<\/span><\/p>\n <\/p>\n Editorial Writing<\/p>\n Jethro Lim \/ Joyce Yang \/ Goh Yanhui \/ Alicia Tan \/ Charmaine Poh \/ Joylene Chai<\/span><\/p>\n <\/p>\n Collaterals Photography<\/p>\n The Gentle Studio<\/span><\/p>\n <\/p>\n Printing<\/p>\n Allegro Print<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n At its core, DEAR is a storyteller. Every read is a journey. Every last word and image elevates the reading experience to one that is immersive and engaging. How much would you pay for a Ramly burger set? How do we save Orchard Road? What if objects had feelings? Our stories are cheeky yet contemplative, with a penchant for the non-conventional. They are written by and for the everyday man, in a celebration of never-ending curiosity.<\/span><\/p>\n Identity\u2014<\/p>\n Dear is personal yet distant, a double entendre that entails both fondness and formality at the same time. Termed with a sense of endearment, it characterises affection from our dearest; Termed as a form of salutation, it delineates a standard greeting in our emails.<\/p>\n Preserving the personal touch of DEAR, our logo\u2019s word mark uses a handwritten, organic line that symbolises the channel of connection that we stand for. It is designed for all contexts from digital to print, in which legibility plays a paramount role throughout.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\nDear is a media company steeped in culture and grounded in locality. Curated for the ever-curious, it comprises of printed magazine, online, broadsheet with a mix of commentary, op-eds, interviews and photo essays as well as research documentaries and city guides.<\/span>
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