\n
Creative direction<\/p>\n
Yanda<\/span><\/p>\n <\/p>\n
Design & Art direction<\/p>\n
Elizabeth Zhang<\/span><\/p>\n <\/p>\n
Illustration<\/p>\n
Elizabeth Zhang<\/span><\/p>\n <\/p>\n
Collaterals Photography \/ Styling<\/p>\n
The Gentle Studio<\/span><\/p>\n <\/p>\n
Printing<\/p>\n
A&K \/ KS Packaging<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
\n
<\/div>\n
\n
\n
\n
\n
\n
\n
\n
<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
<\/div>\n
\n
\n
\n
<\/div>\n
\n
\n
\n
<\/div>\n
\n
\n
\n
<\/div>\n
\n
\n
\n
\n![\"\"](\"https:\/\/www.donotdesign.com\/wp-content\/uploads\/2020\/02\/2160px-2020-02-07-DND-Documentation-1-007.jpg\" "\\"LoveBonito-Overview\\"")
<\/div>
<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
\n
<\/div>\n
\n
\n
\n
<\/div>\n
\n
\n
\n
<\/div>\n
\n
\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
<\/div>\n
\n
\n
\n
<\/div>\n
\n
\n
\n
<\/div>\n
\n
\n
\n
\n
\n
\n
Love, Bonito is the largest vertically integrated, omni-channel women’s fashion label in the region.<\/span><\/h2>\n <\/p>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
\n
\n
Renowned for its mastery of the Asian fit, Love, Bonito takes a thoughtful, innovative and data-centric approach in creating the right experiences, products, community and content for Asian women all around the world. Cue, us! We were commissioned to refresh the brand\u2019s corporate stationery in a way that would emanate the confidence and boldness of a modern, womenswear label.<\/span> <\/span><\/h2>\n <\/p>\n
<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
\n
\n
We asked ourselves, how can we engage and make loyal customers out of the next generation of fashion consumers? With the demands of a new decade, Love, Bonito needed to evolve.<\/span> <\/h2>\n <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
<\/div>\n
\n
\n
\n
<\/div>\n
\n
\n
\n
<\/div>\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
![\"\"](\"https:\/\/www.donotdesign.com\/wp-content\/uploads\/2020\/03\/Funan-Interior-Counterjpg-e1606179338480.jpg\")
<\/div>\n<\/div>\n
\n
![\"\"](\"https:\/\/www.donotdesign.com\/wp-content\/uploads\/2020\/11\/Love-bonito-Funan-Wynk-Collaborative11.jpg\")
<\/div>\n<\/div>\n
\n
![\"\"](\"https:\/\/www.donotdesign.com\/wp-content\/uploads\/2020\/11\/Love-bonito-Funan-Wynk-Collaborative17.jpg\")
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
\n
\n
\n![\"\"](\"https:\/\/www.donotdesign.com\/wp-content\/uploads\/2020\/11\/Love-bonito-Funan-Wynk-Collaborative5.jpg\" "\\"Love")
![\"\"](\"\" "\\"Love")
![\"\"](\"https:\/\/www.donotdesign.com\/wp-content\/uploads\/2020\/11\/Love-bonito-Funan-Wynk-Collaborative12.jpg\" "\\"Love")