{"id":3101,"date":"2019-09-12T04:46:43","date_gmt":"2019-09-12T04:46:43","guid":{"rendered":"http:\/\/donotdesign.com\/v9\/?p=458"},"modified":"2022-02-26T09:47:52","modified_gmt":"2022-02-26T01:47:52","slug":"n-tyler-2","status":"publish","type":"post","link":"https:\/\/donotdesign.com\/v9\/n-tyler-2\/","title":{"rendered":"N Tyler"},"content":{"rendered":"

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Do Not Design for N-Tyler\u2014 honouring design while breathing new life into menswear classics<\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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N-Tyler<\/span><\/p>\n<\/div>\n<\/div>\n

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Services<\/p>\n

Creative Direction<\/span><\/p>\n

Design Direction<\/span><\/p>\n

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Website<\/span><\/p>\n

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Creative direction<\/p>\n

Yanda (in collaboration with Uniform)<\/span><\/p>\n

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Design & Art direction<\/p>\n

Yanda \/ Sherylene Chew \/ Cherie Chong<\/span><\/p>\n

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Printing<\/p>\n

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A project by Do Not Design \/ Uniform   <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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N Tyler combines traditional tailoring and classic British sensibilities with a modern flourish to create a look that is perfect for the urban genteel.<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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In collaboration with Uniform, Do Not Design was commissioned to work on the art direction and design from the campaign, lookbook to website and marketing assets.<\/span><\/p>\n

Titled \u2018The Importance of Being\u2019, the entire campaign photographed by Joel Low muses over the unique sartorial beat of gentlemen\u2014the Genteel Patriarch, Self-Made Man and Heroic Artisan. These are the apostles from the fashion bible our fashion evangelists fervently worship.<\/span><\/p>\n

The advertising campaign mimics the idea that it is a page torn off from the fashion bible<\/span><\/p>\n

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