{"id":3098,"date":"2019-06-21T10:13:21","date_gmt":"2019-06-21T10:13:21","guid":{"rendered":"http:\/\/166.62.6.102\/~builtcp1\/donotdesign\/?p=275"},"modified":"2019-06-21T10:13:21","modified_gmt":"2019-06-21T10:13:21","slug":"archifest-2","status":"publish","type":"post","link":"https:\/\/donotdesign.com\/v9\/archifest-2\/","title":{"rendered":"Archifest 2017: Building Agency"},"content":{"rendered":"

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Do Not Design for Archifest\u2014 reimagining Singapore’s visual landscape for an architecture festival<\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Archifest
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for Singapore Institute of Architects<\/span><\/p>\n<\/div>\n<\/div>\n

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Services<\/p>\n

Festival Identity <\/span><\/p>\n

Communication Strategy <\/span><\/p>\n

Creative Direction <\/span><\/p>\n

Design Direction <\/span><\/p>\n

User Experience <\/span><\/p>\n

User Interface <\/span><\/p>\n

Website <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Creative direction<\/p>\n

Yanda<\/span><\/p>\n

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Design & Art direction<\/p>\n

Yanda \/ Preston Tham<\/span><\/p>\n

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Website Design<\/p>\n

Yanda \/ Damien Chong<\/span><\/p>\n

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Illustration<\/p>\n

Preston Tham<\/span><\/p>\n

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Collaterals Photography<\/p>\n

Anton Tang<\/span><\/p>\n

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Printing<\/p>\n

Allegro Print<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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A project by Do Not Design   <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Archifest is an annual festival open to the public to celebrate architecture and the built environment in Singapore.<\/span> <\/span><\/h2>\n

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The Singapore Institute of Architects is a professional organisation established in 1963 with the objective to promote the architectural profession and the built environment in Singapore. <\/span><\/div>\n
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Do Not Design was commissioned to design and strategy the campaign and marketing collaterals for Archifest 2017. <\/span>This year\u2019s theme \u2018Building Agency\u2019 emphasises the facilitating and building up of agency and citizen participation through architecture, questioning the relationship between people and the built environment.<\/span><\/p>\n

In order to celebrate the festive spirit and going with the theme, we customise the logo by adding a black figuring to the supposingly empty (and cold) building. This further ties back and link to the particular year when the festival\u2019s partners are using the customised logo.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Initiated by the Singapore Institute of Architects in 2007, Archifest is an annual festival for the city to celebrate architecture and the built environment. Celebrating its 10th edition this year, Archifest 2017 is curated by Eunice Seng and Koon to offer a platform for all walks of life to discuss, debate and deliberate architectural issues.<\/span><\/p>\n

Held from 4 to 15 October with over 50 events in a span of 2 weeks, events involved includes curated exhibitions, talks, discussion panels, workshops to open houses, architectural trails and even a cake making session.<\/span><\/p>\n

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An expressive and familiar illustration style was developed based around the theme which serves as the campaign visual for this year\u2019s identity. The campaign visual takes on a human-centric approach by examining buildings as everyday objects. Instead of a top-down approach where citizens rely on architects to construct a building, it should be a shared responsibility among both.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Collaboration with the festival partners was shown by encouraging and inviting them to create graphics based on the set direction which inlines with the festival’s theme.<\/font><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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To encourage festival goers to attend all the events at Archifest, 30 different stamp designs were conceived to differentiate each individual event.<\/font><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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FESTIVAL SUPPLEMENT<\/strong><\/span><\/p>\n

Alongside the identity, promotional newsprint is introduced. Engaging interviews and essays are set as the primary focus whereas essential information on various events can be found alongside those content.<\/span><\/p>\n

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Inspired by colours from David Hockney\u2019s impressionism, it has been derived as expressive, distinctive and complimentary, yet still in the family of the corporate colour \u2014 orange.<\/b><\/font> <\/span><\/p>\n

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Photography by Anton Tang<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Do Not Design <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Work with us \u2014 write to we@donotdesign.com<\/u><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\u00a92009\u20142022<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Do Not Design for Archifest\u2014 reimagining Singapore’s visual landscape for an architecture festival Archifest for Singapore Institute of Architects Services Festival Identity Communication Strategy Creative Direction Design Direction User Experience User Interface Website Creative direction Yanda   Design & Art direction Yanda \/ Preston Tham   Website Design Yanda \/ Damien Chong   Illustration Preston […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-3098","post","type-post","status-publish","format-standard","hentry","category-branding","category-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/donotdesign.com\/v9\/wp-json\/wp\/v2\/posts\/3098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donotdesign.com\/v9\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/donotdesign.com\/v9\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/donotdesign.com\/v9\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/donotdesign.com\/v9\/wp-json\/wp\/v2\/comments?post=3098"}],"version-history":[{"count":0,"href":"https:\/\/donotdesign.com\/v9\/wp-json\/wp\/v2\/posts\/3098\/revisions"}],"wp:attachment":[{"href":"https:\/\/donotdesign.com\/v9\/wp-json\/wp\/v2\/media?parent=3098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/donotdesign.com\/v9\/wp-json\/wp\/v2\/categories?post=3098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/donotdesign.com\/v9\/wp-json\/wp\/v2\/tags?post=3098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}