{"id":1875,"date":"2020-11-25T09:32:32","date_gmt":"2020-11-25T01:32:32","guid":{"rendered":"https:\/\/donotdesign.com\/v9\/?p=1875"},"modified":"2022-02-26T09:35:20","modified_gmt":"2022-02-26T01:35:20","slug":"alchemist","status":"publish","type":"post","link":"https:\/\/donotdesign.com\/v9\/alchemist\/","title":{"rendered":"Alchemist 1"},"content":{"rendered":"

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Do Not Design for Alchemist\u2014 an everyday affair meets sophistication for a growing coffee chain<\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Alchemist<\/span><\/p>\n<\/div>\n<\/div>\n

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Services<\/p>\n

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Brand Positioning<\/span><\/p>\n

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A project by Do Not Design   <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Alchemist is a coffee chain that fuses the magic of coffee craft and science to create an authentic experience for its customers.<\/span> <\/span>
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In rebranding Alchemist, we sought to position the brand such that it could comfortably expand into new product categories and markets, while retaining its modern and distinctive touch.<\/span><\/p>\n


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As part of our strategy, we developed a distinctive visual language that exemplifies the precision and simplicity of Alchemist\u2019s coffee. The designs are a harmony of classic and modern, evoking a sense of peace and calm that lets customers truly experience the magic behind thoughtfully brewed coffee.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Branching from the elements of alchemy, an ancient branch of natural philosophy related to magic, mythology and chemistry, Alchemist\u2019s logo stems from a flask with a slanted opening (which is reminiscent of a potion bottle).<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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