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Creative direction<\/p>\n
Yanda<\/span><\/p>\n <\/p>\n
Design & Art direction<\/p>\n
Preston Tham<\/span><\/p>\n <\/p>\n
Illustration<\/p>\n
Jesslyn Sutisna<\/span><\/p>\n <\/p>\n
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Joyce Yang<\/span><\/p>\n <\/p>\n
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Damien Chong<\/span><\/p>\n <\/span><\/p>\nPrinting<\/p>\n
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A project by Do Not Design <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Pioneered in the spirit of curation and experience, 1KM is an exclusive discovery of creatives who live and work within the one-kilometre radius in the same neighbourhood.<\/span> <\/span> <\/p>\n
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Like-minded entrepreneurs in art, design, architecture, retail and F&B are putting together \u2018satellite events\u2019 for curious eyes and potential collaborations with some of Asia\u2019s most imaginative minds.<\/span><\/font><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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The letterform in the logo can be adapted to the width or height of different layouts suggesting how creatives are reachable within close proximity. The visual language is flexible and it provides a sense of movement moving across fields of applications.<\/span><\/p>\n <\/p>\n
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The campaign visual takes directions from the neighbourhood’s vernacular typography and visually reference the unique architecture of the area here. Key words related to 1KM are condensed into different typographical objects like buildings and roads in creating the campaign visual. Crimson orange is considered for the identity as it’s used to grab visitors’ attention in this vibrant neighbourhood.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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GUIDE BOOK<\/strong><\/span><\/p>\nA content driven brochure does not only cover the usual information but also focuses on telling Jalan Besar\u2019s history, interviews with collaborators as well as yummy food recommendations.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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