{"id":1688,"date":"2020-10-31T06:14:46","date_gmt":"2020-10-30T22:14:46","guid":{"rendered":"https:\/\/donotdesign.com\/v9\/?p=1688"},"modified":"2022-03-07T12:40:40","modified_gmt":"2022-03-07T04:40:40","slug":"savehair","status":"publish","type":"post","link":"https:\/\/donotdesign.com\/v9\/savehair\/","title":{"rendered":"Save Hair 1"},"content":{"rendered":"

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Do Not Design for Save Hair – rallying the world towards the importance of haircare.<\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Save Hair<\/span><\/p>\n<\/div>\n<\/div>\n

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Services<\/p>\n

Market Research & Analysis <\/span><\/p>\n

Brand Identity <\/span><\/p>\n

Communication Strategy <\/span><\/p>\n

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Creative direction<\/p>\n

Yanda<\/span><\/p>\n

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Design & Art direction<\/p>\n

Yanda \/ Elizabeth Zhang<\/span><\/p>\n

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Illustration<\/p>\n

Elizabeth Zhang<\/span><\/p>\n

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Copywriting<\/p>\n

Joylene Chai \/ Faith Ng<\/span><\/p>\n

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Photography \/ Styling<\/p>\n

Hosanna Swee<\/span><\/p>\n

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Printing<\/p>\n

A&K \/ Prestige Labels \/ Pixeltech<\/p>\n

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Collateral Photography<\/p>\n

Anton Tang<\/span><\/p>\n

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Haircare should be just as important as hair style, dyeing of hair, eating, fashion and every other daily affair we deem crucial.<\/span>
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To portray the weight of its importance, we did something rather unheard of\u2014 we integrated the dining experience into haircare. An emphasis on the indulgence on our haircare is an investment in feeling and looking good. <\/span><\/p>\n

We set some ambitious goals. Save Hair’s new identity needed to reflect the knowledge of scientific hair care that went into creating the brand, without appearing oriental and old school. <\/span>Despite<\/span><\/font> its rookie status, Save Hair needed to go beyond holding its ground in the international market to set thoughtful, innovative hair care on the global stage. How would we achieve that?<\/span><\/p>\n


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