Do Not Design for Space To Imagine, A Room for Everyone - a brand building emphasis on the importance we should on haircare

Singapore Pavilion

Services

Exhibition Identity

Creative Direction

Design Direction

User Interface

Website

Creative direction

Yanda

Design & Art direction

Preston Tham

Exhibition Photography

Rebekah Lee

Printing

Allegro Print

A project by Do Not Design

The key identity explores speech bubbles as a touchpoint to contemplations on the purpose of architecture and people’s connections to places.

The speech bubbles are adapted through various collaterals to invite spontaneous responses from the visitors. The exhibition catalogue is designed such that it unfolds to become the publicity poster. As such the overall identity echoes the theme of Space to Imagine, Room for Everyone: remaining honest and transparent while also being people-centric, reusable, and functional.

Do Not Design

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