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We are a design studio. An advertising agency. Strategic storytellers. Experiential creators. Content marketers and publishers. Specialists working together to create compelling ideas for brands, organisations and causes. We find the most interesting stories to tell in the most interesting way to drive consumer engagement and awareness across the areas of print, online and spaces.

We believe in creating something unexpected and in re-creating an experience. Experiences that not only inspire and motivate our clients and us, but engage and affect the audience too. We do not just design. We help to achieve commercial success and hit business objectives by marrying design discipline with research, curation and artistic creativity, along with a dose of psychology and human behavioural economics.

Our clientele spans both government and private sectors, across the retail, art, and luxury industries—Tiger Beer, Kingsland Global, National Arts Council, DesignSingapore Council, National University of Singapore, Ministry of Education as well as Singapore Tyler Print Institute, John Clang, Harry Halim, Fred Perry, Crocodile, and e-commerce merchant Luxola.

Our works has proved to a necessity to be a game changer for an industry leader to-be. Harry Halim one of our earlier clients have made his way to having a runway show in Paris. Luxola, a website we have designed where we collaborated with Relay Room, has been acquired by LVMH in July 2015 and is now the springboard for Sephora's online presence. Our works can be found in all tertiary schools in Singapore—primary, secondary and junior colleges. We conceptualised the to support art teaching. Our works can be found in university in Department of Architecture, National University of Singapore. We rebranded their graphic identity and make it look good, consistent and also comparable with the graphics in other reknown universities in Yale Architecture, AA, Boston, Princeton and so on. ur own published title, 'Architecture and the Architect' can also be found in all public libraries in Singapore. Our works can also be found on the racks in bookstores in Singapore and worldwide—Dashwood Books in New York, Tin Pin Pin in London, Utretch in Tokyo, Books B in Hong Kong, 0fr in Paris. For our 'Singapore's Visual Artist' book, it's in the collection of museums, galleries and also 300 artists in Singapore.

The agency has had works exhibited in New York, Tokyo, Beijing, London, Hong Kong and have been profiled as top 8 in Singapore and 89 in Asia for Campaign Asia-Pacific ‘Agency of the Year’ and has featured in Quotation Magazine, Design 360, Asia Pacific Design, Asian Creatives ‘150 Emerging Asian Creatives to Watch’, Its Nice That, AIGA's Eye on Design, Monocle, Straits Times and has been awarded in international design shows—British D & AD, New York Art Director’s Club Award (Silver), New York One Show Design, Tokyo Type Directors Club, Hong Kong Design Association Awards (Silver) and Creative Circle Awards (Silver).

Do Not Design was founded by Yanda in 2009. He started out as a blogger and editor-in-chief for theartistandhismodel.com
—a carefully curated portal 
of all things creative started 
in 2005. In 2011 and 2015, Yanda curated ‘I Have A Room With Everything’—an exhibition dedicated to the art of print by bringing an empty room to life with rich and rare printed material. It featured works from design studios from around the world—with the likes of Sagmeister & Walsh, Ki Gi, Aaron Nieh, Build, and Wang Zhi Hong. In 2013, he was invited to the executive committee of The Design Society, a non-profit organisation that aims to promote visual culture in Singapore; he is also an editor of The Design Society Journal and Paper by The Design Society. In addition, he was commissioned to curate Temporium, a six-month pop-up retail / diner / gallery at Dunlop Street; which brought in nearly 60 retailers, including Max Tan, Stolen, Argentum, By Invite Only, and Edypoi. Recently, he was commissioned to curate items for Tiger Trading Co., a pop-up store in NYC for the launch of Tiger Beer, a K+ Colorplan paper exhibition for RJ Paper involving six artists and 50 design studios, as well as a Singapore version of a city guide CITIx60 for Victionary in Hong Kong.


Business Consultancy
Branding Strategy
Branding & Identity Design
Art Direction & Graphic Design
Advertising and Communication Strategy
Curation and Content Marketing
Editorial Design
Spatial Design
Signage and Wayfinding Design
Research and Planning

Digital Design